As of January 2011 there were 600 million active users on Facebook, that is almost twice the size of the US! With so many active users it was no surprise that businesses are very interested in marketing on Facebook. A Facebook fan page could benefit a business in many ways. If an individual decides to like your business/product then that business can access the users personal information. This personal information contains important information such as age, gender, and email address. A user liking your product/business can also allow a business to post things in the users news feed. Sadly, nothing is perfect and all these benefits cannot come without a few drawbacks. First and foremost, data privacy is a very sensitive and important subject. As a company if you were to leak this information it could ruin your reputation forever! It is important to make sure that you ethically using the information as one negative media story could tarnish your spotless reputation.
Benefit and drawback of using FourSquare
FourSquare has brought a new competitive edge to social networking. Users can “check-in” to locations and attempt to gain badges and rewards for the most visits. When you check-in it notifies your friends of your current location. FourSquare can be linked to your Facebook account so you can also post to your Facebook wall your current location. This is a great advantage to businesses as it gives customers a way to invite their friends to current locations as well as give customers a reason to keep coming back. One big disadvantage is that people will always know where the users locations and it could possibly increase the potential of being burglarized.
Gaining Customers
A recent study showed that 44% of small business owners were using social networking to help gain customers. Of that 44%, 33% used Facebook, 15% used Linkedln and 10 percent were using twitter. It is important to have a good marketing strategy. First, you need to target your users. Targeting your users will ensure that you are offering your site/product to those that are most interested in buying this product. This will help you create a personal like to their tastes. The second part of a good marketing strategy is to offer coupons. By offering coupons you will draw the customer from the social networking site to the actual store/web store where the user can buy your product.
http://www.techmaish.com/how-social-media-is-used-for-online-marketing/
http://therealtimereport.com/2011/04/26/44-of-us-small-businesses-are-using-social-media-to-gain-customers/
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